Communicating successfully with your list, no matter the size, is the key doing business online. Managing subscriptions and unsubscriptions, checking bounce rates, being able to monitor open and click through rates are also as important.

If you sell things on EBay, what about being able to let previous purchasers know about new additions to your product range, sales or provide general information updates? EBay itself does not allow this to happen, but what if you had the ability to ask your EBay purchasers if they would like further updates, and then get them to subscribe to your newsletter?

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