January 11, 2008

Following the thread of Web 2.0 and social network marketing, I’m going to discuss the use of video and it’s affect on social network marketing.

Let’s look at the facts. Back Google paid $1.65 billion for YouTube, a company that was less than two years old and had never made a single cent of profit back in late 2006. A year later, their understanding of the market was obvious!

The use of video to get your sales message across would appear to the fastest growing sector of the online promotional market. Here are some statistics regarding the use of Video and YouTube:

  • More than 65,000 new videos are uploaded every day
  • YouTube serves up 200 million video clips every day
  • And YouTube is one of the 5 most popular websites in the world!

It really is as easy as making a short video (preferably an interesting one) and uploading it for free to the YouTube website. There are a number of other video sharing sites that you can use, however, YouTube certainly ranks as one of the most popular websites in the world.

By following the simple process and, if your video is good enough, you can just about start attracting viewers in seconds. Considering that the more popular videos on YouTube are viewed by millions of viewers, the possibilities to attract a high number of viewers with a good video are unbelievable!

Imagine being able to develop a TV Commercial that you can have promoted for little to no cost across the entire Internet! I didn’t understand this potential until I saw the following video on YouTube:

This video opens the possibilities to marketing Online.

Here are some Video Sharing SitesL

http://video.google.com
http://video.yahoo.com
http://www.youtube.com
http://www.webshots.com
http://www.brightcove.com
http://www.dailymotion.com
http://uncutvideo.aol.com
http://www.ifilm.com
http://www.revver.com

What are your experiences with Video?

About the Author Charly Leetham

Charly Leetham has worked for over 20 years in the IT industry, specifically in the area of data communications and local area networking. Charly is a qualifed "tech", holding an Associate Diploma in Electronics Engineering. Her experience with Personal Computers ranges from building computers to providing 2nd level user support. Charly also holds a Masters of Business Admin (MBA), specialising in Internet Marketing. Visit her site at ArvoreenTreasures.com

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