On February 26, Jay Conrad Levinson will be doing a Live Web Broadcast to talk about the evolution of marketing from “pay to market” to “market for free” and finally to the revolutionary “Better than Free Marketing“.
Levinson, is the author of a series of Guerrilla Marketing books which encourage a marketer to be creative and devise their own unconventional methods of promotion.
As a JV Partner, I have been able to secure an advance copy of the Guerrilla Balance Sheet, authored by Jay Conrad Levinson, Paulie Sabol & Ben Mack. This is extremely useful publication and takes Levinsons’ Guerrilla Marketing techniques to a practical cash flow positive method.
I thought I might share a little about the Guerrilla Balance Sheet with you. This publication is available at FeBeNe.
To start with, I have to say that my husband (Stuart) purchased Guerrilla Marketing Handbook about 5 years ago when we purchased a number of retail stores. We used the techniques in this handbook regularly over the 5 years and had a great result. So, when I saw the Guerrilla Balance Sheet, I wanted to be involved.
The Guerrilla Balance Sheet is about using your cost centers to generate income for you. Let me say now, that, until I read this report, I was a traditionalist. A cost is a cost, it goes out; income is income, it comes in. I looked for ways to reduce my costs and increase my income – rarely did I consider ways to make my cost centers income generating.
This is the premise of the Guerrilla Balance Sheet. To transform your cost centers to revenue centers. It provides a rare insight into how other organisations have converted their cost centers to revenue centers.
The Guerrilla Balance Sheet teaches you that ANYTHING can be a profit center. You just need to step out of your comfort zone or start thinking out of the box.
I don’t want to spoil the surprise that awaits you, but to prepare you – I want you to list your cost centers. Here are some of mine:
1. Advertising
2. Electricity
3. Phone
4. Internet Connectivity
5. Computers
That’s only 5 – the list is much longer.
The Guerrilla Balance Sheet will show you how you can convert your cost centers to profit centers and give you practical examples of how other organisations have done this.
To secure your copy of the Guerrilla Balance Sheet and details of the web broadcast, visit:
FeBeNe – the acronym is explained in the Guerrilla Balance Sheet
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