Is Google AdWords Dead? Report Review

I have just finished reading The Death of Google AdWords and would encourage you to do so as well.

When I first heard about Simon Leung’s The Death of Google AdWords, I was very sceptical.  Another report that predicts Googles demise and goes on to rant about how bad Google is.

Personally, I’ve seen any number of these reports in the past year and spent money on them in an attempt to better under what Google is doing with AdWords and how I might use the program more effectively.  I have been underwhelmed with their content.

I decided to take a look a the report anyway.

The first thing I noted is that the report is written by the former most senior AdWords Optimization Specialist from Google headquarters.  So, I assume he knows what he’s talking about.  The content of the report is logical and certainly indicates that he does.

The title does make sense, as it discusses the decisions that Google is making now that is impacting its business.  It references the “Google Slap” and the issues that Google considered in changing the business model.

It’s not overly “hypey” either, which I like.  It addresses the issues without ranting and provides some commentary on the how and why.

Having only dabbled with Adwords, I could still see what Simon is predicting and understand why it could be considered that AdWords is dead.

I enjoyed the report and need to read it several times to get the full impact but I would recommend it to others as another tool to understand the AdWords system a little better.

Grab a copy of the report here:

http://arvoreentreasures.com/recommends/x.cgi?adwords

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3 Responses to “Is Google AdWords Dead? Report Review”

  1. You are very correct in pointing out that all sorts of theories abound all over the internet. People are [semi-religiously? ;-) ] trying to play the role of the visionary prophet of the 21st century that could become famous for predicting something specific as the first person.

    Here’s ONE prediction that will prove true regardless of who you are, where you live, how much you currently earn and how you plan to earn your income in the future:

    What you reap will be directly proportionate with the amount of energy you put into the project.

    Regardless of how one plays around that fact, being at the right location at the right time IS important, but without that initial positive outlook anything can and will die. Even if only at the very local [and thus far more personal] level…. :-)

  2. Henrick, you are most correct. I agree, hard work and effort will pay off and keeping a positive frame of mind will always help.

  3. I wish to voice my love for your kindness supporting all those that should have help on this particular issue. Your very own commitment to getting the solution across turned out to be especially valuable and has in every case encouraged guys like me to arrive at their aims. Your entire interesting information signifies a great deal a person like me and a whole lot more to my colleagues. Thanks a lot; from each one of us.

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