The Keys to Internet Marketing » People

World Internet Summit – Gold Coast 2009 – LIVE STREAMING…

Charly Leetham — Thu, 12 Mar 2009 23:12:01 +0000

There is nothing better than being at a live event for motivation, networking and learning.

Being away from home – removing yourself from the everyday noise and being with like minded people really gets the creative juices flowing too.

That’s why I am so pleased to be at the World Internet Summit on the Gold Coast in Australia this year. I get to see speakers like Sean Roach, Brett McFall, Tom Hua, Matt and Amanda Clarkson, Debra Thompson Roedl, James Schrmako, Matt Bacak and Dr Mike & Koz… what a line up.

One of the exciting things about World Internet Summit is the World Internet Challenge – where one of the guest speakers shows us live, that it is easy to earn online. This years is even better, because they’re giving you – who aren’t here networking with us – the chance to view the World Internet Summit live – right where you are, as we see it unfold.

I had the privilege of interviewing Sean Roach today about Offline Events and the challenge

Teleseminar – Ladies In Business – How You Can Have It All

Charly Leetham — Sun, 14 Sep 2008 09:13:20 +0000

I have a been a little quiet in the teleseminar arena over the last month – but with good reason. I have been putting together something really special, which I know you will love.

After spending over 20 years in the IT industry, generally as one of the only women in my chosen field, when I embarked on my online business building adventure that I would again be in the minority. I was also a little worried that the women I would connect with wouldn’t really understand ‘me’. I had experiences in the offline world when I met the Mums of children at the school my kids went to – because I came from the ‘corporate world’ and was very much a career woman. Many of these Mums, although lovely people just didn’t get that I LOVED what I did and really didn’t want to a full-time, stay at home Mum.

It took a few months, but I realized that there was a small, but quickly growing community of Women who were using the internet to conduct business. What truly amazed me was the width of this community – from very small Work At Home Moms (WAHMs) to women who had large corporate aspirations. I just had to work out how to ‘tap in’ to that network and not feel so alone.

Eventually, I did and I have started to create a lovely network of women who want to be successful online. From there came my desire to help other women connect and realize that they too can be successful.

I then met Carol Deckert, through Social Networking. Carol is a netweaver which means, simply, that Carol will connect people who can help each other, with thought to recompense. To Carol, the reward is in doing a good thing and…. she knows that it will come back to her in the long run.

We quickly decided that have similar philosophies in life and have been working ‘behind the scenes’ to put together a package to help Women, or Ladies, in Business succeed and have it all….

Announcing – Ladies In Business Today, How You Can Have It All

Join Carol and I as we interview 8 highly successful and amazing Ladies In Business. Each of these Women come from a different business background and focus and we want to help them share with you how they have managed to balance their Work and Home life to be incredibly successful.

We want our female listeners to know that they can achieve as well and learn some of the secrets that the 8 women we are interviewing have to share to make their lives easier.

For our male listeners, and yes! you are welcome, we hope that we can give you a better insight into the womens market and help you achieve more.

For those of you that have heard any of my interviews previously will know that I don’t do a standard Q & A interview. I dig deep and ask my interviewee to give something that they haven’t previously revealed. These interviews promise to be fun and information packed and you will walk away with your head swimming full of ideas!

Just look at our speaker line up:

- Sharon Tieman (Australia) – Madame Marketing and author of “If I’m So Successful, How Come I Never Get To Be On Top?”

- Robbie Motter (USA) – Speaker, Coach, Public Relations and Marketing Specialist and expert in the Government marketplace

- Donna Cutting (USA) – Author of “The Celebrity Experience: Insider Secrets to Red Carpet Customer Service”

- Paula Constantino (USA) – Founder of Women’s Support TEAM

- Lynn Terry (USA) – Internet Marketing Expert and Work At Home Mom

- Heidi Richards (USA) – Author, Business Coach & Entrepreneur

- Felicia Slattery (USA) – Teacher, Trainer, Speaker, Writer, Consultant & Coach who specializes in training busy professionals to succeed through effective communication.

- Janet Beckers (Australia) – The Wonderful Web Woman, started her business from nothing in just 8 weeks and exceeded her previous years full time income in six months!

Each of these women will be sharing how they have met the challenges of developing a successful business and balanced their ‘outside’ life in the meantime. They will provide practical advice that you can implement almost immediately on how you can manage your business to be successful (but not worn out!)

Carol and I also want to find out what each these amazing women feel and think about marketing to women in this day and age and what they would do to change it!

Seriously, this is MUST HAVE information for any marketer. These women are successful in their chosen arenas and are reaping the rewards as a result…. Do you really want to miss this?

We will be opening the lines up to a Question and Answer session – so you will be able to get the answers that you have always been looking for!

Find out how you can listen LIVE for free….

http://ladiesinbusinesstoday.com

The first interview is this week – September 16 with Madame Marketing followed on September 17 by Robbie Motter.

And you can listen for FREE – all you need to do is register and you will get the full details.

Can you really afford to miss this information?

http://ladiesinbusinesstoday.com

for more information about the series and how you can listen LIVE for free!

Money Mindset: Do You Know What It Is

Charly Leetham — Sun, 07 Sep 2008 04:59:37 +0000

This isn’t exactly an Internet Marketing related topic, but…. it will help your Internet Marketing endeavours. My friend Judith Stephens, The Money Lady, has recently launched her new site Yes To Financial Fitness which, in Judiths own words:

is all about the money — learning about money, talking about money, attracting money, using our growing knowledge and financial expertise to benefit you greatly.

So what does this have to do with Internet Marketing – simply, we want to build online businesses to make money. Whether that money is to pay out debt, improve your living standards and lifestyle or even to give more to charity – it doesn’t matter, the starting point remains the same – we want to make money.

The problem for many is that we aren’t educated about money until it’s too late. We don’t know how to manage it (it sometimes seems to manage us!) and we don’t know how to make it work for us.

Judith wants to change that – she wants to help people learn about money and improve their lives. In a recent interview with Katherine Reschke from Passions That Pay, Judith shares her thoughts on developing a healthy Money Mindset.

When you consider the spate of emails that have been sent lately within the Internet Marketing arena playing on the ‘doom and gloom’ of the recession, the lack of ready funds and the general poor state of the economy – it was great to listen to Katherine and Judith speak in terms of developing and maintaining a mindset that attracts wealth and financial wellbeing. That discussion alone reinforced my decision to delete any message from inbox with those negative subject lines.

One of the interesting points that Judith raises, which is really pertinent to Internet Marketing, is pricing your products and services. Judith feels that many of the issues with pricing is that we just ‘don’t know’ what is acceptable or what works and as such, we may very easily underprice and hurt ourselves in the meantime. I found this a fascinating discussion because I came from the Corporate world where I was responsible for determining the price points of our services and ensuring profitability. Judiths discussion reminded me of so many things that I have been ignoring in the scheme of things – like marketing time, free giveaways, product development and just plain ‘non recoverable’ time.

So why is Mindset so important when it comes to money? It’s a simple as preparing your mind to attract, receive and to manifest money in our lives. When we have the right money mindset we have so many positive options available to us: We can make more money; We can be part of something bigger and work for the greater good… and so on.

Then there was the discussion about ‘opening your eyes to money’. Katherine relates a story about a friend who decides that she will be aware of pennies just laying around, and all of a sudden there are pennies everywhere! However, Judith points out quite succinctly, that if we decided to become aware of $10 notes, there would be an abundance of them as well.

I found this interview absolutely fascinating and it has made me stop and think about what I can do to improve my money mindset. Listen to Judiths interview below:

So what’s you’re money mindset?

[Podcast] Be Empowered By Technology

Charly Leetham — Thu, 24 Jul 2008 14:31:19 +0000

Today, I was interviewed by Tonya Ramsey from Journey To Self about my love for Technology. The interview was really interesting as Tonya asked me about what people who really don’t like technology can do, what are my favourite tools that I use to make my life easier and allowed me to announce my new service – How To Videos Central.

The interview is below and I hope you find it as interesting and informative as Tonya did.

During this interview, Tonya asks me my favourite tools and shares a couple of her own. Here are links to a couple of the ones we discussed:

RoboForm is an awesome tool – I don’t have to keep my passwords in memory, RoboForm does it for me

G.Ho.St – Virtual PC, access your desktop anywhere in the world…. (I haven’t checked this out yet, but it looks really cool)

Podcast: How To Use Facebook Strategically To Grow Your Business (Part 7)

Charly Leetham — Mon, 21 Jul 2008 05:35:59 +0000

Part 7 in my 7 part Podcast series……

Mari Smith is a Relationship Specialist, Internet Marketing Consultant, and Facebook Business Coach. Mari’s specialty is helping entrepreneurs to develop information products and systems, and to strategically grow their businesses using no and low cost online marketing techniques.

I had the pleasure of interviewing Mari a couple of weeks ago and she shared some wonderful information about using Facebook to develop your business. She also provides some very practical tips on how each of us can use Facebook in our own businesses.

The interview was over 1 hour long and I have divided into 7 seperate sections. This is Part 7 of “How To Use FaceBook Strategically To Grow Your Business”.

In this weeks Podcast, Mari talks about Facebook Pages, how they relate to your business and how you can use them effectively.

Enjoy this weeks Podcast.

You are welcome to connect with either of us however, when sending a connect request, make sure you introduce yourself and tell the person you want to connect to a bit about yourself.

Connect with me on Facebook

Connect with Mari Smith on Facebook
– remember to mention that you were listening to my podcast!

After listening to this series, if you want more informaton about using FaceBook to grow your business, Mari offers a complete multi media training package which provides Audios, Videos, PDFs, Checklists, Templates,
Interactive Forum… Everything! You’ll receive exact step-by-step instructions on how to do EVERYTHING on Facebook with the full range of multi-media formats to meet your learning style needs.

Mari Smith – Facebook For Professionals

Podcast: How To Use Facebook Strategically To Grow Your Business (Part 6)

Charly Leetham — Mon, 14 Jul 2008 05:25:53 +0000

Part 6 in my 7 part Podcast series……

The interview was over 1 hour long and I have divided into 7 seperate sections. This is Part 6 of “How To Use FaceBook Strategically To Grow Your Business”.

In this weeks Podcast, Mari discusses Facebooks Groups, how she chooses which groups she joins and how you can be a beneficial member of the groups you choose to participate in.

Enjoy this weeks Podcast.

You are welcome to connect with either of us however, when sending a connect request, make sure you introduce yourself and tell the person you want to connect to a bit about yourself.

Connect with me on Facebook

Connect with Mari Smith on Facebook
– remember to mention that you were listening to my podcast!

Mari Smith – Facebook For Professionals

Podcast: How To Use Facebook Strategically To Grow Your Business (Part 5)

Charly Leetham — Mon, 07 Jul 2008 05:15:07 +0000

This is Part 5 of my 7 part Podcast series…..

The interview was over 1 hour long and I have divided into 7 seperate sections. This is Part 5 of “How To Use FaceBook Strategically To Grow Your Business”.

In this weeks Podcast, Mari discusses how she handles the application requests and event invitations that can start to clutter your Facebook notifications. Mari also discusses how to use photos to generate interest amongst your community.

Enjoy this weeks Podcast.

You are welcome to connect with either of us however, when sending a connect request, make sure you introduce yourself and tell the person you want to connect to a bit about yourself.

Connect with me on Facebook

Connect with Mari Smith on Facebook
– remember to mention that you were listening to my podcast!

Mari Smith – Facebook For Professionals

Podcast: How To Use Facebook Strategically To Grow Your Business (Part 4)

Charly Leetham — Mon, 30 Jun 2008 05:08:35 +0000

Part 4 in my 7 part Podcast series……

The interview was over 1 hour long and I have divided into 7 seperate sections. This is Part 4 of “How To Use FaceBook Strategically To Grow Your Business”.

In this weeks Podcast, Mari reveals her preferred Facebook applications and how to setup your profile to deliver a professional business persona.

Enjoy this weeks Podcast.

You are welcome to connect with either of us however, when sending a connect request, make sure you introduce yourself and tell the person you want to connect to a bit about yourself.

Connect with me on Facebook

Connect with Mari Smith on Facebook
– remember to mention that you were listening to my podcast!

Mari Smith – Facebook For Professionals

Podcast: How To Use Facebook Strategically To Grow Your Business (Part 3)

Charly Leetham — Mon, 23 Jun 2008 04:59:42 +0000

Part 3 in my 7 part Podcast series……

The interview was over 1 hour long and I have divided into 7 seperate sections. This is Part 3 of “How To Use FaceBook Strategically To Grow Your Business”.

In this weeks Podcast, Mari talks about connecting to people and her preferences when accepting friend requests.

Enjoy this weeks Podcast.

You are welcome to connect with either of us however, when sending a connect request, make sure you introduce yourself and tell the person you want to connect to a bit about yourself.

Connect with me on Facebook

Connect with Mari Smith on Facebook
– remember to mention that you were listening to my podcast!

Mari Smith – Facebook For Professionals

Are Internet Marketers really the Apocalypse?

Charly Leetham — Fri, 20 Jun 2008 04:03:41 +0000

Image via Wikipedia

An interesting debate (I suppose you could call it that) is surfacing about Internet Marketers using Twitter.

What’s the fuss about? Well, any one who is a “honourable” Internet Marketer will know that we are often “tarred with the same brush” as the “spammers”, charlatans and scammers that abound on the ‘Net. Certainly, I held this kind of belief before I did my research on starting an online business. However, after a LOT of research and searching, I have found that whilst there are scammers and spammers, many Internet Marketers are doing the right thing, creating valuable products and, quite rightly, making a living by marketing their creations on the Internet.

The issue is though that there is a portion of the Internet community that appears to hold all Internet Marketers in contempt and refuse to believe that Internet Marketers could in fact contribute anything worthwhile.

Today, in a blog post titled Wake Up Call: Web 2.0 Wouldn’t Exist Without Internet Marketers, John Reese felt compelled to respond to two blog posts in a fairly strong manner.

The two blog posts referenced by John are Is Twitter Vulnerable To Marketer Attack? (by Mark Hopkins from mashable) and Pending Sign Of The Twitter Apocalypse: It’s Being Talked About By Internet Marketers (by blogger Duncan Riley from The Inquisitr).

These posts indicate that the writers feel that an “invasion of Internet Marketers” is akin to an apocalypse. Duncans post references John Reese’s invitation to his subscriber list to join him on Twitter……

John has responded in his blog post and references the actual text of his invitation email which clearly states:

“Observe how others post and you’ll quickly learn the culture, etiquette, and uses for Twitter.”

Seems pretty clear to me that John isn’t inviting his “Internet Marketing Mates” to come and blast everyone with offers….. also, take a look at Johns Public Twitter profile – I don’t believe that John has really promoted any of his “stuff” via Twitter. In fact, on June 12, John sent a series of Tweets likening the use of Social Media Advertising to promoting a MLM at a dinner party…. (to my mind it’s like going to a social mixer and trying to sell everyone life insurance). In fact, I followed avidly the other day a discussion between John, @coachdeb and @jpmicek (peripherally) on Twitter about the use of YouTube videos on your own website…. fascinating stuff.

Sure there are people who abuse Twitter. Just the other day I ‘unfollowed’ someone who continually “begged” others to follow them. This individual was following over 22,000 people and had less than 1000 followers at the time. Their pitiful tweets to some of the Twitter “gurus” along the lines of “Would you follow me, I promise to be interesting” were not only annoying, they were embarrassing.

What have many of us done with this annoying individual? We’ve unfollowed them – no more nuisance. So what if an Internet Marketer sends a marketing tweet? You don’t have to follow them, and if they don’t have an audience then they are likely to cease and desist the activities.

One question I ask is whether the people who are condemning Internet Marketers foray into Twitter actually basing their condemnation on fact, or perceived reality?

Another question is how did Duncan receive the email invitation? Did he receive it because he is a John Reese subscriber?

Another point to note is what set’s a blogger apart from an Internet Marketer really? If that blogger is making money from their blogging efforts, even indirectly, can’t they be considered Internet Marketers themselves? Ed Dale is the first commenter on Marks posts, and that comment asks didn’t Mark use Twitter as a marketing tool to advertise his blog post? Interested thought Ed….

So all of this leads me to wonder, have these two individuals deliberately referenced John Reese, Twitter and Internet Marketing in their blog posts, to “stir it up” and grab traffic to their blogs? Is it a case of “sour eggs” (and if so for what reason?) or is it just a marketing ploy on their own accounts to drive traffic to their sites? If it’s the latter, it’s worked! I’ve read both posts, linked them here and I will Twitter my post……….. just think on that.