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Search Engine Optimization – The Basics

So just what is Search Engine Optimization? I am often asked by my friends to explain it. My friends also use seem to use the terms AdWords and Search Engine Optimization (SEO) interchangeably. The first thing I clarify is that AdWords is not SEO! I feel that AdWords is more appropriately called Search Engine Marketing [...]

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Is Google AdWords Dead? Report Review

I have just finished reading The Death of Google AdWords and would encourage you to do so as well. When I first heard about Simon Leung’s The Death of Google AdWords, I was very sceptical.  Another report that predicts Googles demise and goes on to rant about how bad Google is. Personally, I’ve seen any [...]

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