On Wednesday 14 May 2008, Stuart and I headed to Sydney to receive training from Pat Lovell, Sean Roach, Robert Puddy and Ryan, the “big guns” of the Rip2It team, on the Rip2It package that we are proud owners of.

Rip2It is a package that consists of products and services to generate 3rd Party Residual income. Rip2It was created originally by Pat Lovell to take advantage of Pay-Per-Click Earnings, in approximately 2003. The premise of a Rip2It site is that it is a BillBoard site for a specific niche. Billboard, in that it provides useful information about the topic being searched for and products to fill that need. The site is populated with Pay-Per-Click ads, as well as third party products from Clickbank and Amazon (too name two providers), as standard.
Read the rest of this entry »

Popularity: 67% [?]

I have been actively promoting Mark Hendricks 12 Days of Christmas throughout December. This event struck a cord with me because Mark donates 25% of his earning from the event to charity. I decided to give 10% of my earnings from the event to Charity as well - that meant that if I wanted it to be worthwhile, I had to promote it - and I did.

As the final icing on the event, Mark asked his contributors to help him put together a bundle of special offers, that would be offered at a significant discount to the event members - and boy, did the contributors come through.

The package consists of 16 Top Quality products that will help you build your IM business, or provide you with hours of entertainment. The package is valued at over $2000 but Mark is asking less than $50 for it! Take a look at the great offer:

Mark Hendricks 12 Days of Christmas Bundle - only available until 7 January

Graphics, Adsense Website Templates, OTO Templates - plus a heap more. This is one offer you don’t want to miss: Mark Hendricks 12 Days of Christmas Bundle

However, the offer is only available till 1pm (EST) on 7 January - visit there now.

Popularity: 44% [?]

So just what is Search Engine Optimization? I am often asked by my friends to explain it. My friends also use seem to use the terms AdWords and Search Engine Optimization (SEO) interchangeably. The first thing I clarify is that AdWords is not SEO! I feel that AdWords is more appropriately called Search Engine Marketing (SEM). I’ll post on this later, today I’m focussing on SEO.

One of the articles I read recently, defined Search engine optimization as the art and science of making web pages attractive to internet search engines. This is true however, I go further to say that SEO is art of creating webpages that rank highly (preferably within the top 3, at least in the top 10) in a natural search. To do this, it is necessary to understand how a site is indexed by Search Engines. You also need to realize that the “rules” around indexing is changing constantly and you will need to keep up with this.

Whilst the constant rule changes are frustrating, I take the view that ultimately the Search Engines are just trying to deliver high quality results to their user base, and therefore, it is better for us.

SEO has evolved a lot. In the middle of the 1990s webmasters and search engine content providers started optimizing websites and all they had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use the information to index the page by down loading the page and then storing it on the search engines server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.

Now, it’s not so simple. Some providers try to mislead the search engines to get their sites to rank highly in natural searches for unrelated keywords and the like. Search engine providers have had to get more sophisticated in reviewing pages to determine how they rank in the results.

Whilst Search Engine providers won’t publicize the exact algorithms they use to rank pages however, it is generally understood that the signals that typically used are; keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.

Now understanding all of that, it should be a little easier to understand how the indexing process works and your site can be optimized.

A site is indexed by a “Spider”. The “Spider” essentially reads the text on your webpage from top to bottom. This is one reason why using a high graphic, low text page is not recommended. To try to visualize how your site is “Spidered”, open up a browser and have a look at how the page displays.

• At the very top of the Browser window, near the browser logo, the Title of the page should be displayed. The Spider reads this text.
• As the Spider reads down the page, it should then reach the URL bar and it reads the web address of the page.
• The Spider then reaches the text of the page. Text that is highlighted on the page in Heading tags, bold or strong tags, italics etc is given more attention.
• In places where graphics appear, the Spider will only see a blank space. That’s why ALT tags are so important.

Given that the Spider reads the site, it is extremely important to use the appropriate keywords / keyphrases in the right way on your page. This then makes Keyword selection paramount to great search engine rankings. Take time to define your niche segment and research extensively the keywords that appropriate to that segment. Google provides a great keyword selection tool that also looks at synonyms, whilst providing comparisons on the number of competitors and searches conducted for each word.

You can conduct your keyword research manually, or you can automate the process. I have done several projects where the keywords I have researched the keywords manually. After doing so, I recommend automating the process. Have a look at Keyword Elite and SEO Elite which has been developed by Brad Callen to simplify the process.

I’ve recently launched a SEO site, which provides more information on SEO. Visit the site and grab the free SEO package I’ve put together - three free EBooks:

Search Engine Optimization Made Easy;
Keyword Elite Case Study;
Google Adwords Made Easy.

Visit http://seo.arvoreentreasures.com/ to get your free EBooks.

Next time, I’ll discuss Blogging and use of Social Networking sites to raise your search engine rankings.

Popularity: 46% [?]

I have just finished reading The Death of Google AdWords and would encourage you to do so as well.

When I first heard about Simon Leung’s The Death of Google AdWords, I was very sceptical.  Another report that predicts Googles demise and goes on to rant about how bad Google is.

Personally, I’ve seen any number of these reports in the past year and spent money on them in an attempt to better under what Google is doing with AdWords and how I might use the program more effectively.  I have been underwhelmed with their content.

I decided to take a look a the report anyway.

The first thing I noted is that the report is written by the former most senior AdWords Optimization Specialist from Google headquarters.  So, I assume he knows what he’s talking about.  The content of the report is logical and certainly indicates that he does.

The title does make sense, as it discusses the decisions that Google is making now that is impacting its business.  It references the “Google Slap” and the issues that Google considered in changing the business model.

It’s not overly “hypey” either, which I like.  It addresses the issues without ranting and provides some commentary on the how and why.

Having only dabbled with Adwords, I could still see what Simon is predicting and understand why it could be considered that AdWords is dead.

I enjoyed the report and need to read it several times to get the full impact but I would recommend it to others as another tool to understand the AdWords system a little better.

Grab a copy of the report here:

http://arvoreentreasures.com/recommends/x.cgi?adwords

Popularity: 30% [?]

Given the Blogging and Adsense Giveaway that has started, I thought it was appropriate to write about Blogging today.

Blogs which are also known as web logs are still relatively new on the internet. They are pretty much a platform that you can use that will allow you to post your thoughts on most any subject that you want to. They can be used for journaling, promoting, writing, and publishing, anything that your heart desires.

For people who are new to blogging as well as marketing, there are some very important things that you will want to know.

Blog marketing can be pretty easy, particularly if you have a marketing mind. You are going to find that many people use blogs as a diary, and many times these blogs that are used for this purpose are not intended to make them money, but simply a way to put their thoughts out there and find others that are going through the same thing.

If you have never had a blog before, why not start one and just journal in it for a while. This will allow you to learn just what it takes and what it is all about to keep up a blog. When you are just journaling your thoughts and what is on your mind, you have nothing to lose and nothing to gain. You don’t even have to make your blog public if you don’t want others to read what you have to say. That is a personal preference. However, doing this will let you see how it works. Then you can move on to trying to market a product or a service.

Personally, I find journalling a pain and found it much easier to choose a subject that I enjoyed and write about it. I enjoy Movies and designing websites, so I write about those.

Using a blog to market something is generally less expensive than using a website. This is because there are so many free ones out there that you can use to get the word out, and they are really just as good as having a website that you pay for. There are of course some advantages to having your own URL, but for a beginner, a free Blog will work until you get the hang of it and want to move it all over onto your own server.

One of the drawbacks of the free blogs is that it is just not that customizable. If you are not familiar with HTML, you are going to find that your blog will look like everyone else’s. But, that is ok in the beginning. You can always make changes later on once you are becoming successful.

When you have your own blog, you are in charge of the content that is posted on it. You can decide what is said, and what is not. You are after all writing it all, right? So, the sky is the limit. Whether you want a blog that does website reviews and takes nominations, or you want to sell things that you make out of your home, the choice is yours. Using a blog to get the word out about whatever you want too is a great way to market and promote something.

Blog marketing can get complicated if you let it but it is really only as hard as you make it. While there are some bloggers out there that are making a six figure income with the use of blog marketing, we all know that it can be done. We just want to know how. Well, for any beginner, start small, and be consistent. The six figure bloggers all did. They started with one, built it up, and then added another blog, built it up. Then, keeping up both blogs and not letting them fall behind, they continued to add more and more. Of course they had help, and they outsourced a lot of their work. If you are looking to make a massive income with blogging, you will need some help.

Blog marketing is a great thing to learn. If you can sell things from a blog, you can sell them anywhere. Making money by using a blog is one of the most satisfying things that you will ever learn how to do. Just do not expect to make money over night, know that you have to work at it consistently everyday, and remember to put into it what you want to get out of it.

Search Engine Rankings

Blogging is also a great way to improve the Search Engine Rankings for your website. By updating your Blog regularly, with related information , the Search Engine spiders will love you and, as long as you use links to your website, your website will be indexed right along with your Blog….

Great Tools

If you want to improve your blogging skills, check out the Blogging and Adsense Giveaway - there’s heaps of items there for FREE. Click Here.

Other Resources

Always keep an eye out for Giveaway events - these are a great way to develop your knowledge base. I keep Giveaway events updated on my JV page.

The latest Giveaways are:

Free Video Products

EBiz Launch Pad

Big Thanksgiving Giveaway

More great resources for developing your business are Public Domain works. Public Domain Prowler helps you find Public Domain works easily. Check it out here.

Also, check out the EBooks that I have for sale here - there’s a wide range of titles.

Please leave a comment on blogging, giveaway events or Public Domain works……

Popularity: 46% [?]