Whilst Blog marketing is potentially very lucrative, it requires persistence and continual work. With Blog marketing, you must post regularly, about topics pertinent to your market, so that it will become popular and everyone will want to read it. It can become quite difficult to post new and interesting topics to your Blog to keep it fresh. Here are some ideas to use on your own Blog.
ORIGINAL CONTENT
Yes, good content is something you need for your Blog, everyone agrees on this. However, the good content must be original content as well.
If you use content that you don’t have the rights to and don’t give the appropriate credit to, you are plagiarising someone elses work. Not only could this cause severe legal issues, it will cause problems with Google.
Whilst you can pick up Private Label article packs on just about any topic, it is imperative that these be “rewritten” so that your content is new and different. This can be extremely time consuming. Personally, I use the base content of the PLR article packs to give me ideas on what to write and write my own content.
INTERVIEWS
One way to post new and interesting content to your blog is to interview people relevant to your chosen niche and post the transcript to your blog. Be sure to make your interviewee is appropriate to your Niche though. For example, if you wanted to do an interview on Search Engine Optimization, you may interview Brad Callen (developer of the fantastic Keyword Elite and SEO Elite toolkits). An added bonus to the interview would be to record the interview itself and provide an MP3 download – I personally love these options, as I am often out and about and will download the MP3 file to my mobile phone and listen to the interview whilst driving.
NEW AND BREAKING NEWS
Posting about news in your market is a fantastic way to update your content. Let’s face it, your readers are reading your blog because they like to be current. Posting about current events in the market will give your readers just another insight into that market. Keep in mind though that the more current the news, the better – no one wants to read old news.
CONTESTS
You could run various contests on your blog. Make them fun, so people will keep coming back. People love to win things and by making the prize relevant to your market, you will ensure that your readers are those that you are targeting.
PRESS RELEASES
Send out a Press Release! You can write one yourself or have it written for you. There are many organizations that will write a Press Release for you at a discount, if you use their submission process.
COMMENTS
Having your readers comment on your blog is an equally important aspect of your Blog marketing. Try to respond to every comment on your Blog and make sure that you answer any questions that are posed in the comments. By showing that you are willing to interact with your readers and proving that you are knowledgeable, you will encourage your readers to return time and time again.
LINKS TO OTHER RELEVANT BLOGS AND WEBSITES
One of the metrics used by Search Engines to determine a Blogs relevance is to analyze the number of links from external sites. Of course, these links have to be relevant to the market, and keywords, you are targeting. However, the more links the better. Exchange links, get one way links, and ask for more and more links. You will never have enough links to your blog – just make sure they are relevant to your market and keywords…..
CONCLUSION
By following the proven, tried and true techniques that other bloggers teach, you won’t go wrong. Just don’t give up and keep on marketing because it will pay off sooner or later.
RESOURCES
I’ve also put together a fantastic package of tools that has a number of Blogging tools. See my Christmas Offer.
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